Reply To: Possible to freely define a “custom post type” ?

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#19158

New formats cannot be introduced by themes or even plugins. The standardization of this list provides both compatibility between numerous themes and an avenue for external blogging tools to access this feature in a consistent fashion.

source: http://codex.wordpress.org/Post_Formats

If I understand this correct, it is intended that I cannot freely define my individual post format.
What a pity…