Hi Jen,
The href means a link where you redirect a user after the user clicks, it is just like click event.
and if you have not understand what i told you previously then have a look at the code that you inserted.


Bronze Package Includes:
• Prepare general business correspondence, reports and manuals.
• Create Templates
• Input client information to CRM system
• Internet Research
• Email maintenance
• Calendar maintenance
In this above code you have html errors such as you have opened a img tag and inserted a tag inside it so the correct code will be

Bronze Package Includes:
• Prepare general business correspondence, reports and manuals.
• Create Templates
• Input client information to CRM system
• Internet Research
• Email maintenance
• Calendar maintenance
Please replace the code once and have a try it will work.
Thanks.